In The News

IRONMAN Sarah Piampiano’s Nine Rules for Athletic Success
January 8, 2019
Top-ranked Ironman Triathlete, Sarah Piampiano, discusses her own personal racing experiences that has taught her key lessons she takes with her into every race. Sarah describes her core principles for her approach to IRONMAN training and racing.
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Ben Hoffman Finds Opportunity in Technology
October 2, 2018
Top-ranked US pro triathlete Ben Hoffman shares insights about his training habits, how he applies Ember into his training regimen, and tips for other athletes for how to keep overtraining and nutrition under control.
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Q&A: Ben Hoffman’s “Year in Review” and Look Ahead
March 23, 2018
Ben Hoffman discusses the Ember features he uses regularly and insights he gathered by analyzing his Ember data from his Kona ’17 experience.
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Sweat, Blood and Fewer Tears: Measure Blood Noninvasively
January 10, 2018
Many cyclists and triathletes are unaware of factors that minimize their blood’s oxygen-carrying capacity, such as the presence of dyshemoglobins in their blood. While many may measure their oxygen saturation, they are only getting part of the story. Now a performance cyclist can measure blood non-invasively.
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How A Non-Invasive Hemoglobin Tracker Is Helping Two Ironman Athletes
December 19, 2017
Ben Hoffman and Sarah Piampiano are two of the best Ironman triathletes in the world. They train and compete through a grueling schedule that lasts almost all year, culminating in the Ironman World Championship in Kailua-Kona, Hawaii in October. It takes an unwavering competitive fire to prepare for the 140.6-mile race, but a little device called Ember has given them the spark they need...
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This fitness tech for sports enthusiasts can be used to avoid overtraining
November 24, 2017
Gemma Evans of Sky News' Swipe series interviews Ben Hoffman and his use of Ember in Ironman training. Tracking hemoglobin in the blood without doing an actual blood test.
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The Next Big Biomarker
April 10, 2017
The list of essential training information for endurance athletes has expanded to hemoglobin levels, which Ironman champ Ben Hoffman tracks “virtually every day.”
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6 Body-Tracking Tools to Improve Your Running
April 6, 2017
Six devices that reveal what’s happening inside your body. We tested several body-tracking devices for runners, and here are some of the best
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5 Crazy Training Metrics That Could Change How We Ride
November 21, 2016
Power and heart rate are great fitness guides, but new metrics are moving in to make your training even more meaningful. Here are the big ones to watch for.
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Athletes can now track hemoglobin and pulse rate levels without getting bloodwork
October 03, 2016
Ember, a new non-invasive device, measures hemoglobin and pulse rate levels and the data can help athletes track responses to training, high-altitude conditioning and more.
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